SUCCESS-The Best of Napoleon
Hill
Revised and Updated by Patricia G. Horan
-----------------------------------------------------------------------------------------------------------------------------------------------------------------------------
THE IMPORTANCE OF A
DEFINITE AIM
(PART-I)
To be a successful in any endevor, you
must have a definite goal toward which to
work. You must have definite plans for attaining this goal. Nothing
is ever accomplished, that is worthwhile, without a definite plan
of procedure that is systematically and continuously followed out
day by day.
More than twenty thousand people from
nearly walks of life, ninety-five percent of these people were
failures, startling as that may be. By this meant that they were
barely making enough on which to exist, some of successful, meaning
by "success" that they were making enough for all their needs and
saving money for the sake of ultimate financial
independence.
Now, significant thing about this
discovery was that the five percent who were succeeding had a
definite chief aim and also plan for attaining that aim. In other
words, those who knew what they wanted, and had a plan for getting
it, were succeeding, while those who did not know what they wanted
were getting just that, nothing!
If sales is the game, or steady flow of
paying customers is the aim, clear and definite methods of handling
customers that will cause them to return and return must be built
into a plan. The plan may be one thing, or it may be something
else, but in the main, it should be distinctive and of such a
nature that will impress itself upon the minds of patrons in a
favorable manner. Anyone can hand out merchandise to those who
come, voluntarily, and ask for it, but not everyone has acquired
the art of delivering, along with the merchandise, that unseen
"something" that causes the customer to repeatedly come back for
more. Here is where the necessity of a definite aim and definite
plan for attaining it enters.
