Let me give you some ideas:
1.) Think about a topic you feel particularly interested in, passionate about. That helps you to stay motivated throughout the process of writing your dissertation. Nobody would have to motivate you in a particular way, because you are so excited about it that you just love doing it :-) When you decided to write your dissertation in marketing you must have had some kind of idea what you would be particularly interested in this topic….. Considering that marketing changed so much in recent years it’s difficult not to think of marketing online….
2.) To get in touch with various topics I would suggest you should: read current newspapers (articles), have a look in marketing discussion forums and see what people talk about nowadays, read marketer’s blogs, listen to marketing podcasts (audio or/and video), talk to people working in the marketing sector, discuss with marketing student fellows, visit your library and have a look at various books and see what resources are already out there. Try also to find past dissertations that other students wrote on this particular subject of marketing.
3.) Remember, you might have a great topic but if there are no resources, no literature available it might be very difficult and might demotivate you initially. So, once you decided on a topic, make sure you have sufficient literature resources, otherwise you are just wasting your time and you might have to work very hard to get your facts first hand.
4.) Look for a niche. Be it either in terms of a target group (e.g. buying behaviour of women, senior people etc.), geographical area (online marketing in Asia), particular sector (e.g. online marketing in the real estate industry) or whatsoever. By the way, have you ever thought – being Indian – of doing some research on Bollywood Marketing Strategies abroad?????
5.) Now, my Top Tip!!!!
Think of your future job, the one you would like to have after completing your MBA….... What do you think could benefit your prospective employer by reading your dissertation? So, don’t just think in terms of writing about a nice topic, but try to find a topic which might add value to your job search later on, too. I wrote my disseration in 2004 “Recommendation marketing: The creation of a word-of-mouth marketing strategy” because I was so curious to see what companies come up with in order to get people talking about their business. It helped me to increase my creativity skills, and also to differentiate myself in a job interview when I was applying for a Business Lecturer Job, since I was able to provide examples how they can increase the number of students for their college. Therefore, if you apply for a job don’t forget to mention the title of your dissertation, if you think that there is definitely a relation between your research paper and the job/company you are applying to.
Hope it helps you a bit further.
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JohnPhilipGreen said – Sun, 28 Jun 2009 14:48:10 -0000
Oh, I didn’t see that one! 30 Tips on Business Meeting Etiquette.
Thanks Ms. Posh.