Dear John Philip!
First of all, thanks for joining my community!!!
But also for the topic of debate you’ve chosen which is very interesting. I must say that in the past I also had a picture of myself on my business cards. This for 2 reasons:
#1: Without doubt it STANDS OUT ….. and you notice it instantly. If you collect business cards and look at all of them you might wonder why people are not more creative in terms of designing and creating their business cards in order to differentiate themselves. More or less they all look similar and disclose the typical information. A real lack of creativity I would say is the main reason….
#2: Having a headshot on it makes you – I agree fully with you – MEMORABLE to other people you got in touch with. Let’s say you go to a conference and exchange business cards with 40 people …. you come home and realise that you might remember 5 or 6 of them but the others are just names and details that you have. Unless after the conference you took some notes on the reverse side that remind you of what you were discussing with that person.
With regard to your question ‘why not everyone does it’, there are some explanations that I can think of:
a) they haven’t thought about it or have never seen one before which showed a person’s face on it
b) they are not as fortunate as you by having a nice appearance (they might not be really proud of it and even think it might be more harmful than helpful for their business)
c) they might still want to keep some privacy
d) they might want to keep it simple and not invest too much money
e) they might not want that the picture might be misused for other purposes
f) they might want it, but company’s policy might not approve it (This happened to me in 1998 when I suggested to the board members of a Finance Company I was working with. They just wanted to keep it traditionally (boring).
But generally I would say that people lack creativity when it comes to business cards. By the way, it doesn’t always have to be made of paper … have you ever thought of creating it on a piece of fabric, wood, plastic etc.? Obviously it would be more expensive but it could pay off to get other people to spread the word about your business …... Thus, be creative, be different!!!! It gives you the edge!
John Philip, I look forward to hearing from other topics you might find interesting.